Ross is the co-director of the XR Health Alliance, and a Digital Health Growth Advisor with expertise in scaling companies in the UK in AI and Immersive Healthcare sectors. He supports hundreds of companies to navigate; sales and procurement, regulation and compliance, market analysis and segmentation, partnership and product development, customer success and retention, investment and fundraising. Ross is the former MD of WYSA for the UK and Europe. Wysa is the world leader in AI mental health support with 6 million users across 95 countries. He worked within the NHS as a Provider and Commissioner of Services for over 13 years exiting as an Innovation Director.